From Tennis Pro to Pickleball Star: Social Media’s Newest Sports Sensation
Pickleball is not only taking over courts—it’s also dominating social media. The latest buzz comes from former tennis player turned pickleball influencer, whose stunning on-court performances and vibrant personality have captured the hearts of thousands of fans. As highlighted by The Spun, her journey from tennis professional to social media star has elevated pickleball’s visibility like never before.
Let’s explore how this former tennis star transitioned into pickleball, built a massive online following, and helped grow the sport in the digital age.
The Rise of Pickleball Influencers
Pickleball’s rapid rise isn’t just happening on the courts—it’s exploding on social media platforms like Instagram, TikTok, and YouTube. Content creators, influencers, and professional players are building personal brands by sharing highlights, tutorials, and behind-the-scenes glimpses into the world of pickleball.
Why Pickleball Content Goes Viral
Action-Packed Gameplay: Pickleball rallies are fast, thrilling, and easy to follow, making for captivating highlight reels.
Beginner-Friendly Tips: Many influencers create “how-to” content for beginners, helping new players improve their skills.
Relatable Vibes: Unlike highly polished sports productions, pickleball videos often have a casual, fun tone that resonates with everyday players.
Diverse Audience Appeal: The sport’s intergenerational nature means influencers can reach young athletes, retirees, and everyone in between.
Meet the Pickleball Star Changing the Game
The Spun’s feature highlighted a standout pickleball influencer—Toni Breidinger, a former tennis professional known for her dynamic playing style, competitive spirit, and fashion-forward court appearances. After stepping away from professional tennis, Breidinger discovered pickleball and quickly became one of the sport's most recognizable faces online.
How She Built a Social Media Empire
Authentic Storytelling: Breidinger shares personal stories about her transition from tennis to pickleball, making her relatable to fans navigating their own sports journeys.
On-Court Highlights: Her jaw-dropping shots, quick reflexes, and fierce competition make for must-watch content.
Fashion & Lifestyle Crossover: Her court-side fashion and off-the-court style have earned her partnerships with athletic and lifestyle brands.
Engaging with Fans: Regular Q&A sessions, game breakdowns, and interactive challenges keep her followers coming back for more.
Why Tennis Stars Are Switching to Pickleball
Breidinger isn’t alone—many former tennis professionals are finding new careers in pickleball. Here’s why the transition makes sense:
1. Similar Skill Set
Tennis and pickleball share similar skills such as hand-eye coordination, agility, and court positioning. Tennis players often excel at pickleball thanks to their strong foundation in racket sports.
2. Longer Playing Careers
Pickleball is less physically demanding than tennis, allowing retired tennis players to continue competing professionally well into their 40s, 50s, and beyond.
3. New Career Opportunities
The growing pickleball industry offers professional tournaments, sponsorships, and social media influencer careers—a perfect fit for athletes looking for their next big move.
4. Expanding the Sport’s Reach
Tennis stars bring credibility and media attention to pickleball, helping elevate the sport’s visibility among sports fans worldwide.
How Social Media Is Fueling Pickleball’s Growth
The rise of pickleball influencers like Breidinger reflects a larger trend—pickleball’s explosive growth is being driven by digital media. Here’s how social media has become a game-changer for the sport:
1. Building Community
Online groups like Pickleball Forum on Facebook and pickleball hashtags on Instagram connect players, coaches, and enthusiasts around the world.
2. Attracting Sponsors and Brands
Social media stardom opens the door to lucrative brand partnerships. Influencers promote paddles, gear, apparel, and even travel experiences through sponsored content.
3. Teaching New Players
YouTube channels like PrimeTime Pickleball offer free tutorials, helping new players learn the game without formal coaching.
4. Promoting Major Events
Tournament organizers use Instagram, TikTok, and Twitter to share live updates, highlight reels, and behind-the-scenes content from major events like the US Open Pickleball Championships.
How to Become a Pickleball Influencer
Interested in joining the ranks of pickleball influencers like Toni Breidinger? Here’s how to build your own following:
Create Consistent Content: Post regularly with engaging photos and videos.
Show Off Your Skills: Share gameplay highlights, tips, and tutorials.
Engage with Followers: Respond to comments, run polls, and host Q&A sessions.
Collaborate with Other Influencers: Partner with fellow players or brands to expand your reach.
Be Authentic: Share your unique story and passion for the game to connect with your audience.
Final Thoughts: Pickleball’s Social Media Takeover
With influencers like Toni Breidinger leading the charge, pickleball is becoming not just a sport, but a global social media movement. Their compelling content is drawing millions of new fans, transforming pickleball from a niche activity into a cultural phenomenon.
Whether you’re inspired to start playing, follow your favorite influencers, or even become one yourself, there’s never been a better time to join pickleball’s digital revolution. The game isn’t just being played—it’s being watched, shared, and celebrated online.