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NIL, College Sports Seth Bloom NIL, College Sports Seth Bloom

Inside the 2025 College Football NIL Salary Boom: Big Money, Bigger Stars, and a Game-Changing Season

The NIL boom of 2025 has redefined college athletics, turning what began as side deals into a $1.9 billion industry that rivals professional sports. With revenue-sharing, endorsements, and collective incentives now central to recruiting and retention, athletes like Arch Manning and LaNorris Sellers are earning millions while still in school. College athletes are no longer just students—they’re brands and business owners, balancing contracts, managers, and media deals. This new reality reshapes competition, forces schools to adapt, and cements NIL as the cornerstone of college sports’ future.

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NCAA, NIL, College Sports Seth Bloom NCAA, NIL, College Sports Seth Bloom

How the Landmark NIL Revenue Sharing Model Is Transforming College Football in 2025

The House v. NCAA settlement in 2025 has transformed college football by introducing a $20.5 million annual cap for direct athlete pay, redefining NIL and the future of amateurism. Athletes are now receiving on-the-books compensation from their schools alongside brand deals and collective incentives, creating a new era that blurs the line between student and professional. This shift raises major questions about Title IX, compliance, and competitive balance, while giving players unprecedented financial security and leverage in choosing programs.

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Should Title IX evolve in the NIL era?

College sports are shifting quickly with NIL money, the transfer portal, and new opportunities for athletes, but Title IX has remained largely untouched. While it has driven incredible progress for women’s athletics, it has also reduced opportunities for men in sports like soccer, wrestling, and gymnastics. With the World Cup on the horizon and growing debate over fairness in college athletics, the question is whether Title IX should evolve to meet today’s landscape.

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